I FINALLY have a winning Adwords campaign. It's kind of funny because I was complaining to a friend about a personal problem (no, nothing sexual) and they suggested a solution and said it was by far the best brand and why. So, I checked it out, wrote a review and made that my landing page. Did the standard keyword research and discovered that this wasn't a super-competitive and therefore expensive niche to advertise and voila -- a winning campaign.
I mean it isn't going to put anyone through college. It seems to be averaging about $3 - $4 a day in cost and about $6 - $10 a day in income. But hey, at least it's a definite positive. I did use almost everything I've learned along the way -- setting up several different ads and different keywords. After several hundred impressions, I deleted all the poor performing keywords and ads, so that my clickthrough rate is now at 3% and climbing. This has allowed me to keep whittling down my bids, which are still at 20 - 30 cents each. At least I convinced myself it could be done. Yeah.
And everyone says that for every winning campaign expect to have 10 losers. Well I counted and even saying "well this campaign was really just a variation of that one", I had 17 losers before this winner. I confess this less than stellar 1 - 17 record to encourage the reader who has 15 or more losses already.