Mind Control Marketing and One-Time Offers

So I got an email mentionning that Mark Joyner was making an ebook version of Mind Control Marketing available.  Mark's offerings tend to be a bit on the pricey-side (for my budget), so I was pleasantly surprised to see the $27 price tag.  After verifying some of the claims (that used copies of the printed book sell for well over $100), I decided to buy.  I'm very glad I did, but one thing puzzled me.

When you purchase Mind Control Marketing, you'll get a One-Time Offer, I've forgotten exactly the marketing term for these, but you'll be told that RIGHT NOW, you are going to be offered a special price on some other Mark Joyner offer.  And that you will never, ever, in the history of the world be offered this fantastic chance to snatch the item at the incredibly low price again.

Gimme a break.  Am I the only one who hates these?  WHY should I only be offered something ONE time?  Because the person selling it wants to create urgency or scarcity, they want me to feel like this is my chance.  You know what I'm thinking and feeling?  I'm thinking YOU ARE TRYING TO MANIPULATE ME and it pisses me off!!!  Even if what is being sold looks decent I don't want to buy it.  I don't really remember what Mark was selling in addition to Mind Control Marketing, though I do remember the price was a lot higher than $27 and I thought, aaHA!  That's why the $27, get people to open their wallet and type in the credit card number... and then hit them up big.

Not me.  No, I took my $27 copy of Mind Control Marketing and I ran, mind still functionning independently (I think).  My suggestion is that you do the same.

Comments

[Chris]

I totally agree with you. It is getting so irritating to think your getting a great deal but that deal is just used to bait you into spending more money and if you don't do it right now you are going to lose out. The sad thing is, they are making money doing that. I've even thought about doing it myself. But after reading your post and seeing how someone else feels about the matter, I'm thinking twice about the ethics involved. Thanks.

[Christian at GuruReporter]

Although many internet marketers use one-time offers as part of their strategy to generate more sales, it really doesn't bother me all that much. I think the goal of many online marketers is to make as much money as they can and if they are offering quality information to back it up then they should do so however they choose. Taking advantage of one-time offers from the gurus who you have bought proven, successful products from in the past may prove to be more worthwhile than those you haven't.

[ScamHunter]

The problem is that many of these one-time offers are from someone I am buying my very first product from. Mostly, I just don't like the strong arm tactic. It feels like a big thug is whispering in my ear, "Buy Now, or you'll be sorry."

Actually this came up again, exact same formula, different guru this time -- Joe Vitale (hey, he and Joyner are friends, no?). I purchased something from him (I haven't read yet, so I can't recommend) for $27 and I think there were THREE consecutive one-time offers where I could save HUNDREDS of dollars taking the offer.

Sorry guys, I really only want to buy ONE item, look it over and see what IT offers before I pony up the big bucks. Sure, they say you can get your money back if you don't like it. But I can also KEEP my money in the first place.